Identify opportunities within the market
Design research uncovers the real needs, behaviours and motivations of users while identifying opportunities within the market. By gathering and analysing insights early in the process, design research ensures that decisions are informed, purposeful, and aligned with both user expectations and business goals.
Design Specification
Design brief creation, establishment of constraints, target product design specification, identification of IP and areas of opportunity.
User Research & Ethnography
Outlining target user personas, needs and requirements through interviews, surveys and use-case journey mapping.
Market & Competitor Analysis
Competitive benchmarking, market trends and product teardowns.
Technical Feasibility & Constraints
Material and manufacturing research, early DFM assessment, and compliance and regulatory research.
Visual Design Language & Direction
Mood boards and initial CMF (colour, material, finish) research.
Identify opportunities within the market
Design research uncovers the real needs, behaviours and motivations of users while identifying opportunities within the market. By gathering and analysing insights early in the process, design research ensures that decisions are informed, purposeful, and aligned with both user expectations and business goals.
Design Specification
Design brief creation, establishment of constraints, target product design specification, identification of IP and areas of opportunity.
User Research & Ethnography
Outlining target user personas, needs and requirements through interviews, surveys and use-case journey mapping.
Market & Competitor Analysis
Competitive benchmarking, market trends and product teardowns.
Technical Feasibility & Constraints
Material and manufacturing research, early DFM assessment, and compliance and regulatory research.
Visual Design Language & Direction
Mood boards and initial CMF (colour, material, finish) research.
Identify opportunities within the market
Design research uncovers the real needs, behaviours and motivations of users while identifying opportunities within the market. By gathering and analysing insights early in the process, design research ensures that decisions are informed, purposeful, and aligned with both user expectations and business goals.
Design Specification
Design brief creation, establishment of constraints, target product design specification, identification of IP and areas of opportunity.
User Research & Ethnography
Outlining target user personas, needs and requirements through interviews, surveys and use-case journey mapping.
Market & Competitor Analysis
Competitive benchmarking, market trends and product teardowns.
Technical Feasibility & Constraints
Material and manufacturing research, early DFM assessment, and compliance and regulatory research.
Visual Design Language & Direction
Mood boards and initial CMF (colour, material, finish) research.
Identify opportunities within the market
Design research uncovers the real needs, behaviours and motivations of users while identifying opportunities within the market. By gathering and analysing insights early in the process, design research ensures that decisions are informed, purposeful, and aligned with both user expectations and business goals.
Design Specification
Design brief creation, establishment of constraints, target product design specification, identification of IP and areas of opportunity.
User Research & Ethnography
Outlining target user personas, needs and requirements through interviews, surveys and use-case journey mapping.
Market & Competitor Analysis
Competitive benchmarking, market trends and product teardowns.
Technical Feasibility & Constraints
Material and manufacturing research, early DFM assessment, and compliance and regulatory research.
Visual Design Language & Direction
Mood boards and initial CMF (colour, material, finish) research.